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SASSY
MAGAZINE
Introducing the first adjustable powder facial cleanser. It's
called Bindi Herbal Powder and it contains all-natural stuff
with names like elder flower, calamus root, comfrey, etc. When
water's added, these and other far-flung ingredients turn into
a paste that cleans, exfoliates, and promotes healing. The extra-oily
days, add a couple of drops of lemon juice to the water. And
on days when your skin is more sensitive or dry, mix the powder
with calming, soothing milk instead of water. To find out where
you can snag the stuff, call 718-268-7347. Then go play.
MADAMOISELLE
Beauty clinic: The salon difference: custom-tailored facials
help put your best face forward
The Herbal Approach: Botanical ingredients are often
used for their gentle cleansing and pH-balancing properties,
as well as the blissful hint of scent they send out. A key
step Pratima Raichur at Tej, NYC, uses in her all-herbal technique:
an "Ayurveda" (ancient Indian) facial massage with
essential oils targeted to your skin type. Dry complexions
might be treated to rose and sandalwood oils; acne or oily
skin might benefit from lavender, geranium and rosemary.
ELLE MAGAZINE
NEW HAIR TREATS
Natures Way: Head Back to the Future for Beautiful Hair
For Pratima Raichur, the use of botanicals goes back a lot
further than the sixties. At her Tej Salon in New York City,
Raichur uses the principles of Ayurveda, the 5,000-year-old
Indian science of health and healing, to beautify hair and
skin. Her new shampoo, Bindi Herbal Hair Wash, contains "only
natural herbal powder-no chemicals, no preservatives,"
she says. It's sold in specialty and health food stores.
Raichur warns against being fooled by some so-called natural
shampoos that "have the same ingredients as the others,
but then they add 5 percent natural extracts." She firmly
believes that "we need more nourishing things in this
country, because of the harsh climate as well as all the chemicals
and blow dryers people use."
Made
with Indian herbs such as ritha and neem, the dry powder shampoo
is mixed with warm water and massaged into the scalp. There's
no foamy white lather, but Raichur insists that soapy lather
has nothing to do with clean, healthy hair. "Most shampoos
on the market right now contain sudsing agents like sodium
lauryl and ammonium sulfates because we think we need lather
to clean the hair," she explains. "The sudsing chemicals
destroy hair's natural protein coating and leave the scalp
dry. Then people use conditioner to counteract the dryness,
which leaves an oily residue that stays on top of the hair
and attracts dirt. So by the second day, you have to start
over again." To avoid the vicious cycle of stripping
hair, coating it with oil, and then having to strip it again,
Raichur recommends using her Bindi Herbal Hair Wash; twice
a week is often enough for most hair types, she says.
BODY MIND AND SPIRIT
Bindi Facial Skin Care products are based on the principles
of Ayurveda, the original healing science of India, which
uses curative herbs, roots, flowers and minerals to encourage
the body to restore its natural vitality and beauty. The Bindi
skin care regimen consists of 3 synergistically balanced herbal
products applied in a specific sequence: The Herbal Cleanser,
The Essential Oil, and the Moisturizing cream.
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